Design thinking is ubiquitous. More and more companies are employing full time user researchers, even entire user research departments. Most of us agree that in order to deliver experiences that meet our users’ needs, that delight them and help them achieve their goals, we need to start by deeply understanding them. We need to develop empathy.
So we visit users in their homes. We actively listen. We ask indirect questions. We observe. We create stimuli and games that help users reveal their unarticulated needs. We make meaning of the data. We produce compelling videos. We create personas that communicate user needs, behaviors and goals in the form of an individual with a face and a name.
While all of these activities are incredibly important and valuable, we can go farther. We can feel our users’ pain. We can literally walk miles in their shoes. We can be authentically empathetic.
Drawing on lessons from empathy pioneers like Patty Moore and Jane Fulton-Suri, this talk will explore the creative techniques that designers find to develop extreme empathy, and make the case that all of us can and should find ways to feel our users – and why it matters.
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Five years ago I sold my house in Silicon Valley and moved to an old farm deep in agricultural country. As a city boy, it was all new to me, but I was most surprised to discover how much the new lessons of farming paralleled the important lessons of interaction design.
Our world is made of information that competes for our attention. What is needed? What is not? We cannot interact with our everyday life in the same way we interact with a desktop computer.
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The tech world welcomes, supports and funds innovation and disruption in every area of our lives and work - except one: the one that has the potential to produce more unicorns, make more money and drive more profound social benefit than any other area of tech. Cindy Gallop, founder and CEO of MakeLoveNotPorn, delivers a highly provocative, insightful, revelatory and wide-ranging examination of why we need to re-examine our attitudes towards and behavior around sex, and the key role sextech plays in redesigning the future of sex.
Mystic Midway will reveal the underlying design process and collaboration that we engaged at UX Week to create a gamelike story experience for the conference party. Thematic refinement, experience design, environment design and physical object systems design were all involved.
Join UX Week host Jesse James Garrett and Adaptive Path co-founder Peter Merholz for a freewheeling conversation about the issues and ideas driving the field of experience design today. Guided by questions from the audience and from the UX community, they'll look at the past, present, and future of our work from every angle: in-house vs.
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User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want.
It's hard enough to lead change when you're the CEO. But if you need to lead change in a large organization, you must often do that without formal authority or even budget.
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We’re living in a unique cultural moment. Tech is now completely immersed in our lives, while the contemporary female voice is rapidly gaining airtime.