As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organization.

Drawing from his recently published book Org Design for Design Orgs, Peter Merholz addresses this lacuna by shining a light on the unsung activities of actually running a design team, the organizational and operational challenges and considerations, and what works and what doesn’t.

The workshop will be structured as a facilitated conversation, light on presentation, with activities to get things going.

What topics will be covered?

How a service mindset reframes design practice
Organizational models for design teams
Evolution of a design organization
A new taxonomy of design roles
The 12 qualities of effective design organizations
The set of skills necessary to deliver great experiences
Levels framework for professional development
The untapped opportunity for design

What will the audience take away from this workshop?

The importance of (re-)structuring your design organization to deliver the best experience to your users
A maturity model for assessing just how effective and sophisticated your design organization is
A clear levels framework that supports designer professional development, and plugs into operations across your design organization

Any requirements for attending?